Vanguard Beer Collective

Month: July 2014

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Craft Beer Staff Trainings

Let us help you get the most out of your Irish craft beer offerings.

It isn’t enough that craft breweries are popping up left and right all over Ireland.  Nor is it enough that the consumer is open and willing to try something new.  The success of the market depends on the knowledge and skills of the On and Off Premise staff who are selling craft beer.

James Winans, who hosts regular beer appreciation courses at the Dublin Bar Academy, is now offering craft beer training to all our customers at no extra cost. These trainings cover everything from beer styles and flavour profiles, to Irish brewery introductions and food pairings. Watch your craft beer sales rise as your employees offer a unique experience of knowledge and passion with every pint.

Consumers are looking to getting a little bit more out of their pint, they want an experience.  They want to know what is in their beer, they want to know who makes it and they want to know why it’s good.  This is where businesses need to step up if they are planning on stocking craft beer. It is the restaurants and pubs who show a real interest and passion for craft beer that move the most product.

We seek to create ambassadors with the knowledge, communication skills and, most importantly, the passion to inspire others to discover, respect and enjoy craft beer.

If you would like to schedule training for your staff please email info@vanguardbeer.ie
or ring Julie at (083) 175 1670.

Cheers!

Click here to learn more about the Dublin Bar Academy Beer Appreciation Courses.

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Follow the Randall

What is a Randall?

A Randall is a double chambered filter that allows you to infuse your favorite brew with all kinds of ingredients, like fresh hops for example.  It is an original invention of Dogfish Head Brewery, Delaware, USA, and we are lucky to have one of our own here at Vanguard.

At this year’s Beer Bloggers Conference not only were beer writers chatting up #EBBC14 all weekend, but there was plenty of Twitter talk about an inanimate object we all know and love as the Randall.  You see, James came up with this brilliant idea to put the Randall on tour to give people the opportunity to taste fresh hop infused craft beer in pubs all across Ireland. First stop was The Norseman (formally Farrington’s) as they poured Blacks of Kinsale KPA through Centennial hops.

It was during this Twitter beer banter that @DubBeerGirl and myself had a lightbulb moment thus #followtheRandall was born.  Now you can follow @VanguardRandall to find out where you the Randall will be next.

Currently, the lads at Simon Lambert & Son’s down in Wexford are hosting the @VanguardRandall and have enjoyed Bo Bristle’s IPA with Citra hops.  If you are a publican or restaurateur and are interested in featuring the Randall at your place give us a shout.

#followtheRandall @VanguardRandall

Want to learn more about the Randall? Visit Dogfish Head Brewery’s webpage here.

For the complete Randall user guide click here.